In the work of electricity marketing, we must first innovate our marketing concepts. Currently, China's electricity market has shifted from the era of planned electricity consumption to the era of electricity marketing. Therefore, we need to thoroughly innovate our electricity marketing concepts in order to enable enterprises to have greater economic benefits. In the current economic environment, power marketing work should always revolve around the market, meet market demands to the greatest extent, and enhance the marketing management and concepts of electrical enterprises. In the current new type of electricity marketing work, we must adhere to the concept of serving users, thoroughly improve the old marketing management, make electricity marketing work adapt to market changes, meet market needs, and better serve electricity users. Therefore, in the innovation of power marketing, we must adhere to the customer-centric marketing concept. For example, in the process of marketing concept innovation, China Southern Power Grid shouted the slogan "Ten thousand lights, deep affection for Southern Power Grid", which not only motivated marketing personnel, but also sounded the marketing slogan for enterprises and transformed their marketing concepts.
The organizational innovation of marketing has always been a very important link, and many power companies in China refer to successful marketing organizational forms abroad in their marketing organizational innovation. In the process of introducing foreign organizational forms, we need to moderately introduce and apply them based on the marketing characteristics and current situation of China's power enterprises. For example, in the process of electric power marketing meter reading, many electric power companies have innovated their organizational forms and established meter reading companies. By using the company's organizational model to replace the single person meter reading work form, better and more standardized management of electric power marketing can not only effectively improve the work ability and quality of electric power meter readers, but also greatly enhance the corporate image of electric power enterprises, enabling better implementation of their electric power marketing policies. With the continuous development of China's power industry, many power companies currently adopt an organizational form of one department and four centers in the process of power marketing management. This not only effectively integrates power marketing resources, but also shortens the response time of marketing work and improves the efficiency of marketing work.

The technological innovation related to power marketing is particularly important and crucial. In the process of technological innovation in power marketing, we should attach importance to the control and management innovation of computer networks, so that power marketing can better rely on power technology for development and innovation. At present, power companies have comprehensively introduced and absorbed electronic systems in their existing marketing management models, enabling electronic technologies such as online electronic banking and community terminal services to better serve power marketing. At the same time, in the process of power marketing technology innovation, we can also do it through the service hotline, Internet Alipay and other ways. In addition, the online power business hall and satellite newspaper installation and other power businesses are developing very rapidly, so that people can enjoy high-quality power services without leaving home. In the process of innovation in power marketing technology, we also need to innovate and solve targeted electricity theft situations. We need to use CNC meters with anti-theft functions to manage and curb electricity theft behavior. In a word, in the process of power marketing technology innovation, we should use electronic technology and Internet technology to innovate, so as to better realize the innovation of power marketing.
What makes power users feel the most deeply is marketing services. Therefore, we need to make great efforts to innovate in marketing services, consider marketing work for power users, make power users use electricity more safely and effectively, and enable power users to achieve clean, reliable, and fast electricity consumption in the process of using electricity. At present, many power companies in our country are constantly adjusting their service centers during the process of electricity marketing. Customer centered marketing and service strategies also need to be targeted according to different environments and times. Only in this way can power users better receive electricity services. It should be noted that in the process of innovating electricity marketing services, we need to equip our marketing personnel with professional and rich knowledge of electricity, so that they can provide professional answers to the electricity consumption doubts of electricity users in the first time during the electricity marketing process. In the process of innovating electric power marketing services, we need to innovate and rectify the scope of marketing business and reform efforts, so that electric power enterprises can be revitalized in marketing services and enhance their influence and competitiveness in electric power marketing work.